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The aging population is a massive demographic. According to a recent study summarized in REALTOR® Magazine, it's expected that by 2030, one-quarter of the US population will be age 50 or over. As the population ages, it's going to be more important than ever for real estate agents and the housing industry to understand how to provide service and support to this demographic over time. The course on sale for 25% off this month is the Seniors Real Estate Specialist® (SRES®) online designation course.

This 12-hour course addresses how to understand the cultural, legal, and financial concerns of older individuals—to best serve this generational group of buyers and sellers. The SRES® designation is for REALTORS® who want to be able to meet the special needs of maturing Americans when selling, buying, relocating, or refinancing residential or investment properties. Seniors Real Estate Specialists® gain access to a network of 16,000 designees, customizable SRES® designation marketing materials, and social and business networking.

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25% off e-PRO® Certification Day 1 & 2 Online Bundle

NAR's e-PRO® certification is for real estate professionals who want to make technology an invaluable business tool. The e-PRO® Day 1 and 2 online bundle gives you a roadmap to build your business and serve the hyper-connected consumers of today and tomorrow. It will teach you how to manage your online reputation, generate leads, and expand your reach. During the two-day e-PRO® program online, you will learn to:

• Understand how to appeal to today's digital consumer
• Skillfully use owned, earned, and paid media to generate customer leads
• Use CRM systems for customer management and lead nurturance
• Implement drip email campaigns
• Apply social media marketing principles
• Formulate a comprehensive digital marketing strategy
• Ensure that digital marketing and lead management practices are in compliance with the REALTOR® Code of Ethics

Understanding recent changes in consumer behavior and communication methodologies, and continuously integrating new technologies into your business will help you become more effective, efficient, and profitable.