A recent study conducted jointly by the National Association of REALTORS® and Google finds that video marketing strategies are crucial for reaching today’s house hunters. Consumers increasingly are going online to learn about neighborhoods, properties and which REALTOR® to work with. To connect with consumers in a fast-paced digital world, you must set yourself apart and grab their attention almost instantly. Video marketing is a highly effective tool to help you achieve these goals.
Delivering your message as video content can make it more memorable and engaging, which makes it a smart choice for marketing you and your business. And there are plenty of low-cost, high-impact options to choose from.
This course offers real-world scenarios and examples that illustrate how agents can plan and implement successful video marketing projects. In this course, you will learn how to:
- Identify uses for video in real estate
- Determine the desired type and outcome for a video project
- Determine whether to self-produce or hire a professional videographer
- Distinguish between levels of home-tour videos
- Optimize description, tag, and video titles
- Determine if video is reaching desired outcome
- Member: $40
- Non-Member: $50
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You will have access to your course for 12 months from the date of purchase. After one year, the course will expire. No extensions will be given after the course expires; if you do not complete the course during the 12-month timeframe, you will need to repurchase it at full price and start again at the beginning.
Continuing Education Information
Not available for this course